Shiny object syndrome, also called "SOS" is a pop-cultural, psychological concept where people focus on a shiny, new object, in other words, whatever is most current, trendy, or the latest concept, regardless of how valuable or helpful it may ultimately be.
Here are Four Outcomes of the Shiny Object Syndrome:
You don't achieve your desire goals
You lose time
You become a "Jack of All Trades" - Master of none
You create internal and external confusion
Here are some ways to mitigate shiny object syndrome in your business.
Create clear and compelling goals
Develop Commitment
Get more accountability
Manager the source(s) of your distraction
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