Black Fridays Will Never Be The Same?
We have lost the Magic of the best day in retail!
Black Friday Has Changed—And Not for the Better!
Visiting my daughter, for the holidays, we decided to brave the wild and step into a Walmart on Black Friday. I’ll admit, part of me was nostalgic for the buzz and chaos because I spent 27 years in the industry.
But what we found was… disappointing. No energy, no sense of excitement—just rows of commoditized products and a crowd that felt as indifferent as we did. My daughter summed it up perfectly as we walked out: “That’s it?”
Black Friday, once the crown jewel of retail, has lost its shine. The energy that used to define this day has faded, replaced by extended sales and an overwhelming sameness. Every retailer seems to offer the same discounts on the same products, leaving little for shoppers to get excited about. The emotional connection we once had to this retail tradition has been diluted.
But I’m a hopeless optimist—it doesn’t have to stay this way.
This part below is for the CEOs, Board Members, HQ Strategy Teams, Brands and Merchants.
The real issue isn’t just about promotions or product lines—it’s about how we’ve forgotten to make shopping an experience. Retailers used to bring something special to Black Friday.
It was more than discounts; for me and others it was a "Cultural Moment."
I like how
explains culture in his book - “For the Culture”:“This is the power of culture. It’s contagious, and it influences people to move in predictable ways. Whether we are aware of it or not, this influence is happening all around us all the time.”
Black Friday has NO CULTURE. Somewhere along the way, things changed.
Can We Get It Back?
Maybe… not in the exact same way. But we can bring meaning and excitement back to retail moments like this.
Here are two ways to start:
Revive Exclusivity
Remember when you had to wait in a separate line just to get the new iPhone? While it may have seemed inconvenient, the look on a customer’s face when they were next in line was priceless. Scarcity and urgency are still powerful tools. Exclusivity isn’t just about pricing—it’s about access.
Redefine the Role of Leadership
Let’s be real—pizza in the breakroom and leftover cookies from the sales floor aren’t enough. Your associates are your greatest asset, especially on Black Friday. Give them more than snacks—equip them with training that builds confidence and transforms them into brand ambassadors. Confident teams create loyal customers.
I miss Black Friday. But let’s not write it off as a relic of the past—instead, let’s reimagine it.
Retailers that means you have to be BOLD and take action.
Share your experiences in the comments below!
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